ANSWERS TO QUESTIONS ARE POWERFUL

Each hotel is unique and different - both the services offered and location, and also what staff can genuinely action at site. Central CRM and PMS systems can sometimes overload staff with historic and non-relevant data. Teams need particular data they can action fast, and with effect.

Intelligent Questions supply fresh Answers you know your staff team can action - direct from each guest. Automatic guest notes are automatically inserted into your PMS helps teams to help them plan, upsell, prepare rooms, menus and much more. Smarter Teams using Smarter PMS.

Most large hotel brands are very marketing-led organisations. Marriott operate about 1% of their hotels themselves. These large brands focus on collecting the sub-set of preferences like Proximity to Elevator Proximity or Smoking which they assume most operators can action. To be global, they must be generic in the questions they ask...

There is no individuality expressed when filling in a generic standard database of survey questions - where is the fun in that? 

Also how do these Brands keep up with my changing circumstances or new reasons for travel. No independent expression - yet all hotels are different!

These Brand loyalty preferences are hardly the tool to reflect each venue's location, team capabilities, or what is uniquely on offer for me, the guest. Basic - not hyper-personal at all.