ABOUT US

ROSE HOSPITALITY

WHO ARE WE?

Founded in 2020, Rose Hospitality emerged after John, our founder and former CEO of Grapeshot - a global software company in digital advertising - acquired Lochinver Larder and launched Rose Castle.

Surprised by the hospitality sector's lag in real-time data and advanced analytics, John sought to transform how the industry manages guest preference data.

Moving away from traditional spreadsheets and PMS systems, he assembled a team with deep tech and hospitality expertise to enhance guest intelligence within hospitality, setting the mission for Rose Hospitality.

John Snyder, Founder & CEO

DOING TECHNOLOGY - GLOBALLY

John Snyder, who initially developed Muscat - the software behind early web search engines for prominent organisations like the BBC and NASA - later founded Grapeshot after exiting Muscat with significant investor returns.

Grapeshot revolutionised contextual data advertising by enabling documents to search for other similar documents, significantly impacting advertising decisions on a global scale. This innovation in handling contextual signals and massive API operations led to Oracle Corporation acquiring Grapeshot in 2018.

Building on his software company expertise, John now leads Rose Hospitality with the aim to revolutionise guest intelligence within the hospitality industry by applying similar principles of contextual intelligence and real-time APIs.

Duncan Cameron

THE ART OF HOSPITALITY

Duncan Cameron is an accomplished hospitality professional with extensive experience in guest intelligence and operations across prestigious brands.

With a Degree in Hotel Management, Duncan rapidly advanced to General Manager roles at both 4 and 5-star establishments and worked in a 4 Rosette kitchen. His career includes managing a luxury golf resort, working with global brands like Marriott and Hilton, and domestically with Premier Inn in the UK. He has consulted for and inspected over 2000 properties worldwide, enhancing operations and guest experiences.

Frustrated by the inadequate guest insights in dining, events, and conferences, Duncan recognised the need for enhanced guest intelligence and joined John at Rose Hospitality to improve and drive their guest intelligence software platform.

Duncan is a Fellow of both the Institute of Hospitality and HOSPA.

David Buttar, Software Design

SMARTER BY DESIGN

David Buttar, a key software engineer at Grapeshot, co-developed the widely-used Grapeshot Keywords App, essential for global digital advertising staff and agencies. Serving clients like Hilton, Marriott, and Netflix, the app became central to the largest DSP, AppNexus (later Xandr), and was integrated into platforms such as Tradedesk and Adobe.

Designed with backend Open APIs, it facilitated simple and effective contextual ad campaigns, contributing to its status as a leading app globally. Following the sale of Grapeshot to Oracle Corporation in 2018, the Keywords App continues to be a core part of Oracle's "Contextual Intelligence" platform.

At Rose Hospitality, we're leveraging our expertise to develop a cutting-edge "Guest Intelligence" platform with global reach.

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